Product details:Alpha Keratin 60ku® sounds complicated, but Virtue harnesses its powers to create a simple Smooth Shampoo to lather up in the shower every day. Re paving rough cuticles and reducing friction between each strand, it eliminates frizz and matches the natural keratin in our hair, skin, and nails so binds directly to any damaged areas to repair each one. Swirling with calming lavender, sweet pear and fresh mint essential oils, the scent douses your locks in a subtle fragrance.Virtue shampooApplication: work a quarter sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner240ml Smooth Shampoo 240ml